Life events have an interesting way of bringing us to our present. Each career that I have embraced and the people that I have met through various organizations all had one common thread: to support families and help them succeed. It is the driving force behind my passion for being an independent life insurance agent.

I have always had a deep desire to help entrepreneurs and small businesses. Born in Caracas, Venezuela to European immigrant parents, my father was a business pioneer and founded the first company to import Kodak products into Venezuela. He was also the first vendor of Coney Island hot dogs in Caracas back in 1945. Sadly, he died when I was 17 and my brothers were in their early 20’s. Not having life insurance, it was up to my mother and brothers to all pitch in to keep the businesses running successfully.

Without really knowing it at the time, this became my first introduction to understanding the importance of life insurance and being prepared for life’s ups and downs.

Following my passion for languages, I studied in Lausanne, Switzerland and then continued my studies at the business school at Universidad Metropolitana in Caracas, Venezuela. Eventually, I joined a charity organization called WIZO (Women International Zionist Organization) that changed my life. It was here that I learned first-hand what it was to help people in need. To raise funds for underserved communities, we organized charity events and served our community. I had the honor to be elected chairperson.

I decided to parlay this experience into opening a Public Relations agency and later worked at the only English newspaper in Venezuela, The Daily Journal. As the Sales & Marketing Director, my team and I exceeded sales expectations and after three months I was promoted to General Manager.

Always craving greater knowledge, I enrolled in the Advanced Management Program at IESA (the prestigious PAG) where I organized many social and charity events. It was there that I embraced my passion for doing good and supported the FUNDANA orphanage through volunteer work.

One of my Public Relations clients, the wealth management firm Activalores, offered me a position as Vice President of Business Development where I worked for many years as a financial advisor.

In 2009, I decided to move to Israel to be close to my children, Tam and Samuel. There I worked as a Sales Manager covering Latin America, France, Italy and Spain for Sharon Laboratories.

When living in Israel and thanks to Facebook, I reunited with my childhood’s first love – after 38 years, who is now my husband Rafael. He brought me to live in this great city of Los Angeles in 2013. When I emigrated to Los Angeles, I decided I wanted to do something meaningful with my life.

After some soul searching, I realized that helping people was something I have always done, no matter the city or country that I lived in or the career I was focused on at the time. I grabbed the opportunity to become an independent life insurance agent with gusto.

This career gives me tremendous satisfaction. Being independent means that I am not loyal to one insurance company and can take advantage of the best options from each company that has excellent ratings. I am able to help clients by finding the best fit for their needs. It is a rewarding and fulfilling career and one that I take much pride in doing each day.

I look forward to helping you.

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